Imagine Cold
Pressed Juices
BRANDING
PACKAGING DESIGN
UI DESIGN
PHOTOGRAPHY
Project completed during my tenure at NH1 Design
'Juice Up' from Fresh Food Concepts, is a range of 100% Raw & Natural, Cold Pressed Juices made by blending innovative combinations of fruits and vegetables, to deliver both taste and nutrition. The new brand 'Imagine' would launch with cold-pressed juices and slowly diversify its beverage portfolio.
Imagine is India’s first and only cold pressed juice that comes in a glass bottle and has an extended shelf life. The task was to create the identity and packaging design system for the brand.
The choice of typeface was inpired from the 'Fruit Crates' gives the logo, a raw and organic personality which breaks the clutter in the segment. The brand identity was a play on negative space where our mind imagines the letter 'N'.
A brand that compliments your Lifestyle. Your Diet. And You.
Flavour driven compliments speak directly to the consumer and aligns with our brand positioning of 'The Good Feeling'. A design that’s quite unlike typical juice bottles on the shelves. The torn effect gives a hand crafted feel to the labels which further adds authenticity to the product range.
BRAND COMMUNICATION AND ACTIVATION
