Hill Station
Hard Cider
BRANDING
PACKAGING DESIGN
ART DIRECTION
Project completed during
my tenure at NH1 Design.
The name 'Hill Station' instantly triggers a sense of nostalgia, evoking memories of innocence for many. Crafted using a combination of the finest Himalayan apples and mountain barley, the Hard Cider Ales promise a delightful experience with a dry and subtly sweet taste, complemented by a touch of malt and the rich essence of freshly picked orchard apples.
The task at hand was to construct a compelling brand narrative centered on the key elements of ingredients, freshness, and the charming hill station atmosphere. The goal was to develop unique brand assets capable of transporting the audience to the serene and simple joys of life.
The label designs of the 'Hill Station Hard Cider Ales' depict a narrative of a train traveling through the hill station and apple orchard, portrayed in a vintage aesthetic that beautifully captures the magical ambiance of the hills. The illustrations are skillfully executed to evoke sentiments of nostalgia and vitality, emphasizing the utilization of carefully selected orchard apples. Each variant of the product is differentiated by a distinct sky color, establishing a distinctive visual persona reflected in both the packaging and promotional materials.
Contact
Melbourne, Victoria
Phone: +61 451 028 900
Email: raghavkumaaar@gmail.com
Instagram: @raghavkumaaar
© Raghav Kumar 2024