Don't Hide it. Period.

PHOTOGRAPHY
ART DIRECTION

Period. The word is whispered in hush tones in India, almost like it’s an embarrassment. Look around you. Nobody talks about it, addresses it. We’re trained to believe it’s something to be embarrassed about. In India, even the chemist packs it in a black bag. And women put that little bag in their purse and rush home to do the needful.

My role as a photographer was to come up with imagery that could kickstart the campaign. The key idea behind this image series was to challenge the conventional imagery shown in advertisements where instead of blood, blue liquid is used. The visuals are an abstract representation of the menstrual cycle. The series is like a sattire for all the taboos associated with menstruation.

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Contact

Melbourne, Victoria
Phone: +61 451 028 900
Email: raghavkumaaar@gmail.com
Instagram: @raghavkumaaar